Polaroid Script

VIDEO                                                                                       AUDIO

An all black background that is a tablecloth                              Sentimental music is playing throughout the whole ad.

with lighting. ad.

A hand puts down a Polaroid photo of a

young couple in front of their new 1995 Camry with

their salesman. The white portion of the Polaroid reads,

“Stevens Family, '95 Camry, 03/14/95”

Another photo is put down on top of the first

photo. This is the same couple with the same

salesman in front of their new '98 Avalon. This

time the young couple has a baby in their arms. The

baby is about a 1-year-old. Polaroid reads, “Stevens

Family, '98 Avalon, 02/21/98”

Another photo is put down on the stack. This time

it's the couple with the salesman, with a 5-year old

and holding an infant, next to their new '02 Rav4. The

family and salesman continue to age, change hairstyles,

and change facial hair. Polaroid reads, “Stevens Family,

'02 Rav4, 04/08/02”

The next photo is put down on the stack. It's the

couple with their 8-year-old and 4-year-old

children and their salesman next to their new

'05 Sienna. Couple and salesmen also age. Polaroid

reads, “Stevens Family, '05 Sienna, 06/29/05”

Another photo is put on the stack. Same couple with

their 11-year-old and 7-year-old kids and their

salesman next to their new '08 Tundra. Couple and

salesmen continue aging. Polaroid reads, “Stevens

Family, '08 Tundra, 10/03/08”

Next photo is put on the stack. Same couple with their

13-year-old and 9-year-old kids and their salesman next to

their new '10 Sequoia. Couple and salesman age as well.

Polaroid reads, “Stevens Family, '10 Sequoia, 08/18/10”

The last photo is put on the stack. Same couple with their

17-year-old and 13-year-old kids and their salesman next

to their oldest child's new '14 Corolla. Photo has the

salesman giving the keys to the 17-year-old. Couple and

salesman are older as well. Hold on that photo for the rest

of the ad.

At 25 seconds, voice over comes in.                                                  V.O.: “Billion Toyota...buy a vehicle, inherit a family.”